The elements that made McKinney unique from its beginnings are the same that continue to attract residents, tourists and businesses. Beautiful tree lined streets, diverse residential communities, outstanding educational opportunities, a robust business environment, a charming, historic downtown and a strong sense of community make McKinney truly stand out. The city's unique by nature brand is more than a tagline, it embodies the community's willingness to work together to make McKinney a great place to be. As one of the fastest growing cities in the nation, residents, businesses and visitors show that they strongly embrace the community's vision and strong overall quality of life.

Just 30 miles north of Downtown Dallas, McKinney is a picturesque city with a small town feel, which is quite different from the Metroplex's urban sprawl. The friendly charm, green spaces and comfortable pace belie the fact that McKinney, with a 2019 population of nearly 190,000, is one of the fastest growing cities in America.